US-Bank Case Study

Enterprise Banking Survey Solutions for US Bank

US-Bank Overview

U.S. Bancorp, with assets of $204 billion, is the 6th largest financial services holding company in the United States. The company operates 2,383 banking offices and 4,877 ATMs providing a full line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. QuestionPro surveys have provided U.S. Bank's Corporate Procurement group with a user-friendly tool to administer surveys of our internal customers. This easy to use product allows us to quickly define and distribute surveys to gain timely and valuable information regarding our customer satisfaction rates. It has been a great value in its use to date.

Michael Lori, Vice President Corporate Procurement, U.S. Bancorp

US-Bank Business Challenges

U.S. Bancorp's Corporate Procurement division wanted to find out how their internal customers feel about the services provided by their team. On an on-going as well as on an ad-hoc basis, they wanted to collect data regarding a wide range of issues, so that they could gauge the level of interest, satisfaction and participation of their end users.

US-Bank Solutions

After reviewing a number of software solutions, U.S. Bancorp determined that having a hosted solution was the most cost-effective and efficient approach to meet their needs. With limited technical resources available in-house, U.S. Bancorp was interested in working with a reliable vendor to deliver this system. Using QuestionPro's flexible service offering, U.S. Bancorp was able to do a full end-to-end evaluation and testing of the solution before they committed to using it. After the successful test period, the procurement team began conducting surveys on an ongoing basis to fulfill all their needs.

US-Bank Result

With data and insights from collecting feedback from their customers, U.S. Bancorp's Corporate Procurement team was able to find out how their customers perceived them and the level of satisfaction they were providing.