Trigger Rules Settings Overview

Trigger rules are used to control when and to whom an intercept is shown. You can define conditions based on user behavior, session activity, and environment.

Rules are configured as a flat list:

• Each intercept contains individual rules
• You can apply only one logic type: AND or OR
• AND: All conditions must be met
• OR: Any condition can be met

To add a new rule:

• Open the intercept where you want to configure targeting
• Click the "Add Rule" button
• Select the rule type and define the condition

The platform offers a range of rule types to tailor intercept targeting:

1. Country: Trigger intercepts based on the visitor's geographic location.
2. Browser type: Target users based on browser such as Chrome, Firefox, Safari, Edge.
3. Device type: Target users based on device type such as Mobile, Tablet, or Desktop.
4. Operating system: Restrict intercepts to users on specific operating systems.
5. Button: Trigger an intercept when a specific button is clicked using its HTML ID.
   Example: <button id="pay">Pay Now</button>
   Entering the ID "pay" will trigger the intercept when the button is clicked.
6. Page URL: Configure intercepts on specific pages using URL conditions.
   Supports operators like Equals, Not equals, Includes, and Excludes.
7. Session duration: Trigger an intercept after the visitor spends a defined amount of time on the website.
8. User type: Target users as:
   • New visitors
   • Returning visitors
   The system uses cookies to determine user type.
   Note: Cookie expiry can be configured in Project Settings. Once expired, users are treated as new visitors.
9. URL parameter: Trigger intercepts based on values present in URL query parameters.
10. IP Address: Include or exclude users based on IP address.
11. Data layer: Use variables defined on your website to trigger intercepts.
    Example: If user.plan = premium, the intercept is shown.
    Variable name format:
    • ObjectName.VariableName
    • VariableName (global)
12. Pages Visited: Trigger intercepts based on the number of pages viewed in the current session.
    Example: Show intercept after 3 pages visited.
13. HTML Selector: Trigger intercepts based on interaction with specific HTML elements using CSS selectors.
    Example: #signup-button or .menu-item
14. Total Visits: Trigger intercepts based on how many times a user has visited the website.
    This is tracked using browser cookies.
    Example: Show intercept only on the 2nd or 3rd visit.